Our story began in 1910 when Salim Rossy opened a small general store on St-Laurent Blvd. in Montreal. With the help of his 10 children, they built one of the province’s largest independent retail stores. In 1949, one of Salim’s sons, Michael, decided to take a chance and branch out on his own by starting his own business, which has since developed into a 79-store chain. One of the most important foundations of Michael’s business model was built on the philosophy developed by his father: a strong community commitment and an emphasis on customer satisfaction.