Charm’s humble beginnings started as both a love story, and a labour of love. Fast track to 40 years later and Charm Diamond Centres are still helping Canadians celebrate love and record the precious moments in their lives. Whether you’re looking for a symbolic gift to celebrate your love or a sparkling gift to celebrate a special moment in time, the staff at Charm Diamond Centres is thrilled to be a part of your love story, because love starts here.